analytics

The Emerging Role of Data Science and NLP in Consumer Products

Apxor's Open Discussion with Dr.Sowmya Vajjala regarding the emerging role of data science and NLP in consumer products. Dr.Sowmya Vajjala is an NLP researcher, data scientist and an author
Suneeta Munjuluri
Suneeta Munjuluri
2020-09-24T17:25:03.000+05:30 | 8 min read

The Intricacies of Building Apps for Bharat - Open Discussion

A great discussion with Serial Entrepreneur and Found of Samosa app, Abhilash Inumella, on what are the best practices while building apps for Bharat (Indian diaspora).
Suneeta Munjuluri
Suneeta Munjuluri
2020-08-17T07:39:39.000+05:30 | 6 min read

Feature Adoption and How it Drives Growth

Whether you are launching a new feature, or want to bring under-utilized features to the forefront, understanding feature adoption is critical for your app.
Akhila Nageswaram
Akhila Nageswaram
2020-03-14T16:12:58.000+05:30 | 7 min read

Good Metrics To Measure User Retention In Content Apps

Content apps rely heavily on retention and engagement. What are the essential metrics that help to understand how well a user is retained on a content app?
Suneeta Munjuluri
Suneeta Munjuluri
2019-11-12T15:39:00.000+05:30 | 4 min read

How your home feed can aid in improving your user activation

Once a user has onboarded, the more quickly you activate the user, the higher are the chances of retention. Check out how to activate your user quickly by improve your home feed ranking.
Nagarjuna Mullapudi
Nagarjuna Mullapudi
2019-08-26T18:06:49.000+05:30 | 4 min read

Understanding and Acting Upon App Uninstalls

Understanding why your users are uninstalling can be the real crux of retaining your customers. Here are some insights into how to understand why your customers are uninstalling.
Suneeta Munjuluri
Suneeta Munjuluri
2019-08-01T22:55:07.000+05:30 | 4 min read

Are You Doing These 6 Things To Improve Your App's Retention Rate?

The relationship between an app and its users boils down to how happy the users really are. Let’s learn about retention and a few tried and tested methods to improve your app’s retention rate.
Suneeta Munjuluri
Suneeta Munjuluri
2019-06-22T18:35:30.000+05:30 | 7 min read

Boost App Conversions With These Effective Measures

One of the most critical KPI for any app is its conversions. Advanced product analytics tools like Apxor not only help you track conversion goals but also aid in nudging your users towards conversion. Let’s take a detailed look.
Suneeta Munjuluri
Suneeta Munjuluri
2019-04-25T11:29:18.000+05:30 | 5 min read

Dress To Kill: Methods To Improve Your App's First Time User Experience (FTUE)

Just like how you would prepare yourself for creating a first impression in real life, your app should dress to kill when it comes handing out the best First Time User Experience.
Suneeta Munjuluri
Suneeta Munjuluri
2019-04-01T18:14:12.000+05:30 | 5 min read

Contextual Surveys put your users at the core of iterating your product

Surveys can be incredibly helpful for a product, however there is more than just the design that comes into play to get quality user inputs. Surveys are most effective in the Right Context.
Prabhu Konchada
Prabhu Konchada
2019-02-04T11:12:31.000+05:30 | 3 min read

The FTUE Story - Turns out 1 in 2 new users decide if they need your mobile app in less than a minute.

Once users go through your onboarding sequence, they are expected to explore, understand and find value in using your app. But first-time users rarely do what you expect them to.
Akhila Nageswaram
Akhila Nageswaram
2018-08-28T11:48:23.000+05:30 | 5 min read

Breaking down the recipe of Samosa’s success

How Samosa Labs achieved success in Retention by understanding user habits.
Akhila Nageswaram
Akhila Nageswaram
2018-08-06T01:20:35.000+05:30 | 3 min read